BPAY – Perfect for Holidays

BPAY Group partners with Nine and Hamish and Andy’s “Perfect” Holiday to show why BPAY is perfect for holidays.  

The partnership supports BPAY’s long term brand strategy to increase consideration and usage among millennials aged 25 – 34 and extends their alignment with the duo.
Following the success of their Hamish and Andy sponsorship through PodcastOne earlier this year, BPAY Group aims to continue to increase consideration and usage of BPAY by educating their target audience that paying bills can be easy and done wherever you can access your online banking.
Results from their Hamish and Andy sponsorship included universal brand awareness for BPAY during the campaign period and an increase of 11% in brand consideration. BPAY Group is hoping to replicate the strong results in this new partnership.
“The Hamish & Andy’s “Perfect” Holiday sponsorship builds on the positive impact of our Hamish and Andy partnerships and serves to educate millennials on the benefits of using BPAY to pay their bills,” says Renee Amor, BPAY Group’s GM Marketing.
“For this audience group, who we know value ease and convenience, we want to show them that BPAY is available to them anytime and anywhere - even when they’re travelling. And we want to make sure BPAY is top of mind when it comes to bill paying.”
The 3-week Hamish & Andy’s “Perfect” Holiday sponsorship also includes a consumer promotion, which will run from 17 November to 8 December 2019.
The competition requires entrants to enter BPAY details from any of their bills and in 25 words or less, explain “how BPAY makes bill paying easy wherever you are” for a chance to win a share of $20,000 towards their dream holiday.*
The sponsorship will be supported through TV, digital, social, PR and member marketing activities.

*Terms & conditions apply. Promoter is Nine Entertainment Co. Pty Ltd. Visit perfectholiday.nine.com.au, enter name, email, number, valid BPAY Biller Code, Customer Reference Number and answer in 25 words or less ‘how BPAY makes bill paying easy, wherever you are?’

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